Bloggers and online marketers alike are forever looking for
ways to get more traffic to their content and landing pages. In fact, they have
gotten very creative in some of their efforts. Some of these creations have been
very effective.
How many of these creative traffic methods have you tried?
And how well did they work for you?
In the end, unless they receive targeted traffic, it will be
totally worthless. That’s a bit harsh I know but it happens to be the truth. Most
marketers spend way too much time cultivating and driving traffic that will not
help them in the least because they have no interest in their content.
Do not let this happen to you. Make sure that you understand the types of traffic that you are working to get or paying for. It must match
the content you plan to put in front of them – otherwise, it will be completely
worthless.
So how can we ensure that we are targeting the right
traffic? Let us examine some things that will help us focus on the right
people
.
Customer Avatar
The very first thing that you should do is construct an
avatar that represents your typical customer. Many online marketers will go so
far as to give that typical customer a name and everything. They go to great
pains to establish their education status, their gender, their age, and whether
or not they are married and whether they have kids or not.
I would recommend that you take a worksheet on Excel and
define every aspect of your typical customer. The most important element of
your customer avatar is defining their needs, their wants, their desires, and
their problems.
You should spend more time focusing on their problems than
any other thing. People will spend more time and energy (and money) trying to
make problems go away than anything else. This is because problems will
overcome the natural tendency of humans to procrastinate than will the desire
to have something.
You should spend at least one blog post addressing each of
their typical problems. Think back on how many times you have used Google to
solve problems. This is how you want your customers to find you as well.
Targeted Ads
Yes, we are talking about paid ads here. Yes, they cost
money, but they are very effective in helping you get targeted traffic.
To get very targeted traffic, you should use social media
advertising. Never before in the world of paid ads have we been able to target
customers the way we can today.
I recommend that you begin setting aside a small amount of
funds for an advertising budget and then slowly increase that amount as you
begin reaping rewards from those paid ads.
A great way to do this is to use paid ads to build an email
mailing list. As you build your email list, you will always access to targeted
traffic. You can think email every single blog post to your mailing list and
this will be instant web traffic for your online business.
Market Influencers
This is a traffic source that most online marketers are
ignoring these days because they don’t believe it will ever work for them. This
is not true because there are many ways you can use influencers in your market.
What many people out there tell us about the gurus and
experts in our market is that we should interview them and put that interview
on our blogs and websites. Or that we should write an eBook about our interview
of them.
The reason that people do not believe in this method is
because they do not believe these experts will be available to them. Actually,
they are right, but this is not the only we to use market influencers.
You need to follow these market influencers and to keep up
to date with your market because these people are the cutting edge of your
market. Share your thoughts with your audience about what these gurus are
saying.
If your brand is seen over and over online along with the
mentioning of these gurus, then your authority will grow as well. Remember that
thousands of people out there are searching online for comments from these
experts. If you mention them in your social media posts, then they will find
your content as well. This is how you leverage market influencers.
Finally, make it a point to ask your biggest market
influencers an intelligent question about something they created at least once
every week. The two keys points here are asking an “intelligent question” about
something “they created”. This shows them that you have read their content and
have given it some deep thought.
If they ever choose to respond to you, then you stand to
gain thousands of followers on that particular social platform. This is why you
need to be persistent in doing this.
Good luck in finding more target web traffic!
